The Region of Waterloo commissioned the studio to create a full design identity for their Plan to End Chronic Homelessness, in partnership with Interim Housing Solutions and Social Development Centre.
Rationale: The “P” logomark is an identifier that represents the intersection of different individuals experiencing homelessness, as well as the literal intersections where folks experience homelessness in the Region.
Fun fact: a portion of the photography kit provided was shot by me as custom work (including this shot of Willow River Park!).